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Broadwick Soho

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Near the vibrant Oxford Street, Broadwick Soho offers a luxurious retreat with an Italian cuisine restaurant and 2 bars. With dry cleaning services, luggage storage, multilingual staff and bicycle tour information on hand, this hotel lets you make the most of your stay.

Reviews

9.8 out of 10, Loved by guests
Top-rated by travelers

Popular amenities

  • Parking available
  • Free WiFi
  • Restaurant
  • Connecting rooms available
  • Air conditioning
  • Bar

Main amenities (12)

  • Daily housekeeping
  • Restaurant and 2 bars/lounges
  • Breakfast available
  • Self parking
  • Coffee shop/cafe
  • In-room childcare
  • Meeting rooms
  • 24-hour front desk
  • Coffee/tea in a common area
  • Laundry service
  • Self-serve laundry
  • Meeting room

For families (6)

  • In-room childcare (surcharge)
  • Connecting/adjoining rooms available
  • Premium TV channels
  • Daily housekeeping
  • Laundry facilities
  • Espresso maker
The current price is $580
$696 total
includes taxes & fees
May 31 - Jun 1

Why we love this property

Culinary delights await
Italian cuisine, al fresco dining, and 24-hour restaurant service tempt culinary explorers. Full breakfast, cafe, and 2 bars complete the gastronomic scene.
Luxurious sleep haven
Drift into dreamland on pillowtop mattresses with Frette Italian sheets and premium bedding. Each room boasts a rainfall shower and heated bathroom floor.

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Junior Suite

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Junior Suite

  • 38 sq m
  • Sleeps 3
  • 1 King Bed
  • Free WiFi

View all photos for Suite (Broadwick)

Suite (Broadwick) | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Suite (Broadwick)

  • 46 sq m
  • Sleeps 3
  • 1 King Bed
  • Free WiFi

View all photos for Superior Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Superior Room

  • 20 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room

Standard Room | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Standard Room

9.2 out of 10
Wonderful
(7 reviews)
  • 18 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Family Suite

Family Suite | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Family Suite

  • 64 sq m
  • Sleeps 5
  • 1 Queen Bed and 1 King Bed
  • Free WiFi

View all photos for Deluxe Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Deluxe Room

10.0 out of 10
Exceptional
(2 reviews)
  • 26 sq m
  • Sleeps 3
  • 1 King Bed
  • Free WiFi

View all photos for Luxury Room

Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Luxury Room

10.0 out of 10
Exceptional
(6 reviews)
  • 23 sq m
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Penthouse

Penthouse | Frette Italian sheets, premium bedding, down comforters, pillowtop beds

Penthouse

  • 90 sq m
  • Sleeps 3
  • 1 King Bed
  • Free WiFi

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About the neighborhood

Map
20 Broadwick Street, London, England, W1F 8HT

What's nearby

  • Theatreland - 1 min walk - 0.0 km
  • Piccadilly Circus - 5 min walk - 0.4 km
  • Piccadilly - 5 min walk - 0.4 km
  • Leicester Square - 8 min walk - 0.7 km
  • Oxford Street - 9 min walk - 0.8 km

Getting around

  • London City Airport (LCY) - 43 min drive
  • Heathrow Airport (LHR) - 45 min drive
  • Luton Airport (LTN) - 64 min drive
  • Gatwick Airport (LGW) - 87 min drive
  • Tottenham Court Road Station - 8 min walk
  • Charing Cross Station - 16 min walk
  • London (QQU-London Euston Train Station) - 27 min walk
  • Piccadilly Circus Underground Station - 6 min walk
  • Oxford Circus Underground Station - 7 min walk
  • Tottenham Court Road Underground Station - 8 min walk

Restaurants

  • ‪Café Leon Dore - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪The Blue Posts - ‬1 min walk
  • ‪The Ivy Soho Brasserie - ‬1 min walk
  • ‪BAO Soho - ‬1 min walk

About this property

Broadwick Soho

When you stay at Broadwick Soho, you'll be in a great location, within just a 10-minute walk of Piccadilly Circus and Leicester Square. For a bite to eat, guests can check out Dear Jackie, which serves Italian cuisine and is open for breakfast, lunch, and dinner. This luxurious hotel is also within a 15-minute walk of Oxford Street and Trafalgar Square. Fellow travelers love the helpful staff. The property is just a short walk to public transportation: Piccadilly Circus Underground Station is 6 minutes and Oxford Circus Underground Station is 7 minutes.

At a glance

DONE

Hotel size

    • 57 rooms
    • Arranged over 8 floors
DONE

Arriving/Leaving

    • Check-in start time: 3:00 PM; Check-in end time: anytime
    • Express check-out available
    • Minimum check-in age: 18
    • Check-out time is noon
    • Late check-out subject to availability
DONE

Special check-in instructions

    • Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
    • Information provided by the property may be translated using automated translation tools
DONE

Required at check-in

    • Credit card, debit card, or cash deposit required for incidental charges
    • Government-issued photo ID may be required
    • Minimum check-in age is 18
DONE

Children

    • No cribs (infant beds)
DONE

Pets

    • Pets not allowed
    • Service animals welcome
WIFI

Internet

    • Free WiFi and wired internet access in public areas
    • Free WiFi in rooms
LOCAL_PARKING

Parking

    • Secured onsite self parking (GBP 65 per day)
    • Height restrictions apply for onsite parking
    • Onsite parking includes off-street options
DONE

Other information

    • Smoke-free property

Property amenities

Food and drink

  • Full breakfast (surcharge) each morning 7:30 AM–11:00 AM
  • 2 bars/lounges
  • Restaurant
  • Coffee shop
  • Coffee/tea in a common area

Traveling with children

  • Childcare in room (surcharge)
  • Children's menu
  • Children's games
  • Art supplies
  • Children's books

What to do

  • Bicycle tour information
  • Bicycle rentals nearby
  • Boat tours nearby

Working away

  • Meeting room

Services

  • 24-hour front desk
  • Concierge services
  • Tour/ticket assistance
  • Dry cleaning/laundry services
  • Free newspapers in lobby
  • Luggage storage
  • Wedding services
  • Multilingual staff
  • Porter/bellhop

Facilities

  • 1 building/tower
  • Built in 2023
  • Banquet hall
  • Victorian architecture

Accessibility

  • Elevator
  • Elevator door width (inches): 36
  • Wheelchair-accessible path of travel
  • Assistive listening devices available
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible lounge
  • Visual alarms in hallways
  • Wheelchairs available on site
  • Vibrating pillow alarm
  • Well-lit path to entrance
  • Stair-free path to entrance
  • Area rugs in room
  • Smooth flooring in room
  • Tile flooring in room
  • Hardwood flooring in public areas
  • Hardwood flooring in room

Room amenities

Be entertained

  • 43-inch Smart TV
  • Premium digital channels
  • Netflix
  • Streaming services

Home comfort

  • Climate-controlled air conditioning and heating
  • Minibar
  • Espresso maker
  • Electric kettle
  • Slippers
  • Iron/ironing board (on request)

Sleep well

  • Hypo-allergenic bedding
  • Down comforter
  • Blackout drapes/curtains
  • Turndown service
  • Premium bedding
  • Pillowtop mattress

What to enjoy

  • Heated floor (bathroom)

Freshen up

  • Rainfall showerhead
  • Shower only
  • Designer toiletries
  • Hair dryer
  • Towels
  • Toothbrush and toothpaste (on request)

Stay connected

  • Desk
  • Free newspapers
  • Free WiFi
  • Free international and local calls
  • Desk chair
  • Electrical adapters/chargers

Food and drink

  • Free bottled water
  • Highchair

More

  • Daily housekeeping
  • In-room safe (laptop compatible)
  • Connecting/adjoining rooms available
  • Guidebooks/recommendations
  • Local maps
  • Restaurant dining guide

Special features

Dining

Dear Jackie - This restaurant specializes in Italian cuisine and serves breakfast, brunch, lunch, and dinner. Guests can order drinks at the bar and enjoy alfresco dining (weather permitting). A children's menu is available.
The Nook - This bar serves breakfast, lunch, and light fare. Open 24 hours. Open daily.
Flute - This rooftop bar serves breakfast, lunch, dinner, and light fare. Guests can enjoy alfresco dining (weather permitting). A children's menu is available. Reservations are required. Open daily.
Bar Jackie - This brasserie serves breakfast, lunch, dinner, and light fare. A children's menu is available. Open daily.

Fees & policies

Optional extras

  • Full breakfast is offered for an extra charge of approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
  • Late check-out can be arranged for an extra charge (subject to availability)
  • There is a service fee of 5 percent

Children & extra beds

  • In-room babysitting is available for an extra charge
  • Rollaway beds are available for GBP 90.0 per day

Parking

  • Secured self parking costs GBP 65 per day
  • Parking height restrictions apply

Policies

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.

Guests can rest easy knowing there's a fire extinguisher on site.

This property accepts credit cards and debit cards. Cash is not accepted.

Credit cards accepted: Visa, Mastercard, American Express, JCB International, Union Pay

Also known as

Broadwick Soho Hotel

Broadwick Soho London

Broadwick Soho Hotel London

Frequently asked questions

Does Broadwick Soho offer free cancellation for a full refund?

Yes, Broadwick Soho does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.

Are pets allowed at Broadwick Soho?

Sorry, pets aren't allowed, but service animals are welcome.

Is parking offered on site at Broadwick Soho?

Yes. Self parking costs GBP 65 per day.

What are the check-in and check-out times at Broadwick Soho?

Check-in start time: 3:00 PM; Check-in end time: anytime. Check-out time is noon. Late check-out is available for a charge (subject to availability). Express check-out is available.

What is there to do at Broadwick Soho and nearby?

Have fun with nearby activities like cycling and boat tours. Additional recreation nearby includes casino gaming. Broadwick Soho also has 2 bars.

Are there restaurants at or near Broadwick Soho?

Yes, Dear Jackie offers alfresco dining and Italian cuisine.

What's the area around Broadwick Soho like?

Broadwick Soho is a short 6-minute walk from Piccadilly Circus Underground Station and 6 minutes' walk from Piccadilly Circus.

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Reviews

Broadwick Soho Reviews

9.8

Exceptional

10

Cleanliness

9.6

Amenities

9.8

Staff & service

10

Property conditions & facilities

Guest review summary

What guests liked

  • Breakfast was a standout experience, with many guests praising its quality and service. (5 reviews)
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From real guest reviews summarized by AI.

Reviews

Verified

10/10 Exceptional

Nice room and excellent breakfast service
Staale Endre, 3-night trip
Verified

10/10 Exceptional

Spotless room, very friendly staff
Rebecca, 2-night trip
Verified

10/10 Exceptional

Fantastic hotel in primo location.
Victoria, 8-night trip
Verified

10/10 Exceptional

Really amazing hotel in a great location.
Pamela, 1-night trip
Verified

10/10 Exceptional

Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Michael, 1-night trip
Verified

10/10 Exceptional

Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Alexander, 1-night trip
Verified

10/10 Exceptional

LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Earnell, 2-night trip
Verified

10/10 Exceptional

Wonderful property and wonderful staff. Will stay again.
laura, 4-night trip
Verified

10/10 Exceptional

Great interior decor, lovely staff and liked the location. 👍
Christine, 1-night trip
Verified

10/10 Exceptional

Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Erik, 2-night trip
Verified

10/10 Exceptional

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
Sloane, 1-night trip
Verified

10/10 Exceptional

Me and my wife stayed here. The rooms are superb and the staff are lovely. Top hotel in a great location.
Paul, 1-night trip
Verified

10/10 Exceptional

Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Rebecca, 1-night trip
Verified

10/10 Exceptional

I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Lizah, 1-night trip
Verified

10/10 Exceptional

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Emily, 3-night trip
Verified

10/10 Exceptional

It was tip-top. Rooftop food was great!
Anton, 1-night trip
Verified

10/10 Exceptional

The hotel is lovely and very tastefully decorated. Staff are great and very helpful. A nice place to stay when in London.
Joan, 1-night trip
Verified

10/10 Exceptional

Just perfect

Great hotel, great location for london. Defines the word perfwct
Steve, 1-night trip
Verified

10/10 Exceptional

So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
kelly, 1-night trip
Verified

10/10 Exceptional

Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
Jeanine, 2-night trip
Verified

10/10 Exceptional

The hotel is just gorgeous. Very much a "more is more" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Jocelyn, 3-night trip
Verified

10/10 Exceptional

The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice. The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better. The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable. Looking forward to another stay in the future!
Katarina, 3-night trip
Verified

10/10 Exceptional

Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
LISA, 6-night trip
Verified

10/10 Exceptional

In the middle of "All the action" this new boutique hotel was superior in terms of what it offeredc
fred, 3-night trip
Verified

10/10 Exceptional

Nice hotel in the heart of SoHo. Close to everything. Lots of good food options nearby. Great staff.
Robert, 5-night trip