We spent one night here, in one of the motel-style units which had a useful kitchenette and was handy for taking our dog outside. It was clean enough but really the whole property needs maintenance - there were stains on walls, mould starting to grow on warped wood around the bath, big weeds growing through the astroturf outside. Hot water took forever to come through.
Had a couple of drinks in the bar - it could do with some music. Took ages to get served as one staff member had to man both the reception and bar. Breakfast was pretty poor - I arrived at 9:30 and there was no milk, yoghurt, bread, eggs or sausages left on the buffet. Staff nowhere to be seen. After a long wait, a few sausages arrived, and some bread - I saw mould on at least one piece.
We actually had a decent stay - comfy bed, lots of space in our room and a good location for the pier. £15 for parking and £15 pet fee is reasonable compared to many other Bournemouth properties we looked at. But the chain needs to invest in deep cleaning and maintenance, and roster on enough staff to meet customer expectations.